Australians love music. In fact, on average, more Australians attend live music gigs each year than sporting events. Yet despite this, small music venues, often the training grounds for emerging artists, have witnessed a steady decline in patrons and some have shut down all together.
American Express are committing to support the Australian music industry by giving music venues, business, artists and fans the opportunity to share in a grant program valued at $1million.
American Express will support eight recipients of the Music Backers Grant by offering them coveted opening slots for headlining artists at the American Express Twilight at Taronga summer concert series.
Cheer on the stars of tomorrow: Maddy Jane, Rachel Maria-Cox, Wesley Fuller, Riley Pearce, Mojo Juju, Elliot, Adam Harpaz and Keelan Mak.
Overview of our Partnership
There are two ways in which American Express will provide $1 million worth of backing to the Australian music industry.
1. You can submit an application to be considered across one of three categories:
a. You have a Music Venue or Business
b. You are an Artist or Band
c. You’re a Music Fan!
Once you have decided which category you would like to submit an application for, select the relevant form using the drop down menu at the base of this page, and fill in all of the details.
2. American Express will be on the look-out for initiatives we identify as needing support. You aren’t able to enter this category, so we’ll be surprising some lucky businesses and artists!
If you’re submitting an application, you’re the expert on how we can best back you so we want to hear your ideas! If you need inspiration, we have some thought starters….
|MUSIC VENUE OR BUSINESS CATEGORY||ARTIST OR BAND CATEGORY||MUSIC FAN CATEGORY|
|Venue upgrade to refurbish the band stage, sound equipment or interiors||Industry introductions to agents, labels, producers or promoters||Tickets to gigs|
|Business mentoring||Financial support or expertise: Recording studio time, Music video production, instruments, transport, marketing, graphic design for album cover||Travel expenses to gigs|
|Marketing support to boost your brand and get customers in the door||Education Sessions: Industry mentorships, info sessions – how to book a gig, streaming info||VIP Experiences|
|Starting a business? Budding promoters, artist managers, venue operators, music photographers||Getting your name out there: Performance opportunities, Support act for major touring artist, Artist Showcases||Memorabilia|
- A reserved seat with a fantastic view of the stage
- Premium, comfortable seating with waiter service^
- A drink on arrival – choice of sparkling, wine, beer, or non-alcoholic beverage
- A pre-show snack
- 10% discount on selected American Express Twilight at Taronga Ticketing when purchased online using the code AMEX**
- 10% discount on food and beverage purchases as ‘add ons’ to a ticket when purchased online using the code AMEX**
- 10% discount at food and beverage outlets onsite at the American Express Twilight at Taronga
- 15% discount at retail outlets during the American Express Twilight at Taronga event period.