Music Backers

American Express are backing the Australian music industry with a grant program valued at $1,000,000.

Australians love music. In fact, on average, more Australians attend live music gigs each year than sporting events. Yet despite this, small music venues, often the training grounds for emerging artists, have witnessed a steady decline in patrons and some have shut down all together.

American Express are committing to support the Australian music industry by giving music venues, business, artists and fans the opportunity to share in a grant program valued at $1million.


American Express will support eight recipients of the Music Backers Grant by offering them coveted opening slots for headlining artists at the American Express Twilight at Taronga summer concert series.

Cheer on the stars of tomorrow: Maddy Jane, Rachel Maria-Cox, Wesley Fuller, Riley Pearce, Mojo Juju, Elliot, Adam Harpaz and Keelan Mak.

Apply Now!

Overview of our Partnership

There are two ways in which American Express will provide $1 million worth of backing to the Australian music industry.

1. You can submit an application to be considered across one of three categories:
a. You have a Music Venue or Business
b. You are an Artist or Band
c. You’re a Music Fan!

Once you have decided which category you would like to submit an application for, select the relevant form using the drop down menu at the base of this page, and fill in all of the details.

2. American Express will be on the look-out for initiatives we identify as needing support. You aren’t able to enter this category, so we’ll be surprising some lucky businesses and artists!

If you’re submitting an application, you’re the expert on how we can best back you so we want to hear your ideas! If you need inspiration, we have some thought starters….

Venue upgrade to refurbish the band stage, sound equipment or interiorsIndustry introductions to agents, labels, producers or promotersTickets to gigs
Business mentoringFinancial support or expertise: Recording studio time, Music video production, instruments, transport, marketing, graphic design for album coverTravel expenses to gigs
Marketing support to boost your brand and get customers in the doorEducation Sessions: Industry mentorships, info sessions – how to book a gig, streaming infoVIP Experiences
Starting a business? Budding promoters, artist managers, venue operators, music photographersGetting your name out there: Performance opportunities,  Support act for major touring artist, Artist ShowcasesMemorabilia
American Express Card Members will have access to some of the best seats in the house. The AMEX VIP PACKAGE includes:
  • A reserved seat with a fantastic view of the stage
  • Premium, comfortable seating with waiter service^
  • A drink on arrival – choice of sparkling, wine, beer, or non-alcoholic beverage
  • A pre-show snack
American Express Card Members will have access to the following discounts when purchasing on an Eligible American Express Card:
  • 10% discount on selected American Express Twilight at Taronga Ticketing when purchased online using the code AMEX**
  • 10% discount on food and beverage purchases as ‘add ons’ to a ticket when purchased online using the code AMEX**
  • 10% discount at food and beverage outlets onsite at the American Express Twilight at Taronga
  • 15% discount at retail outlets during the American Express Twilight at Taronga event period.